In this role you will:
a) Content creation
b) Content distribution
c) Communication with bloggers and influencers who are active on social media (not necessary with a million followers, microbloggers would work even better). Help us form a network of experts around our brand.
- Create, edit and proofread content (blog, corporate website, external resources, social media, podcast, webinars).
- Describe products and services, support product promo campaigns with content, work closely with the product team on preparation of product-focused content.
- Create and manage the content plan and ensure deadlines and KPIs are met.
- Optimise content based on recommendations from the SEO agency (write min 2 articles per week).
- Produce different formats of content to deliver information to the target audience in the best possible way (presentations, webinars, podcasts, etc.).
b) Content distribution
- Ensure the most efficient content distribution across all relevant channels.
- Manage corporate social media channels (LinkedIn, Youtube).
- Convert content to other formats that fit specific channels. e.g., turn a 50-page whitepaper into a short LinkedIn article. Or make visual slides for Instagram stories based on a blog article.
- Test new content distribution channels and formats looking for a best fit for TA.
- Monitor, track, analyse and report on performance on social media platforms.
c) Communication with bloggers and influencers who are active on social media (not necessary with a million followers, microbloggers would work even better). Help us form a network of experts around our brand.